CSFF Blog Tour – An Interview with Wayne Thomas Batson

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This entry was posted on Monday, January 22. 2007 and is filed under Interview,Posts by Rebecca Luella Miller,CSFF Blog Tour.

We're privileged to kick off the CSFF Blog Tour in the new year featuring The Door Within Trilogy by Wayne Thomas Batson's blog (Tommy Nelson). Wayne Thomas Batson

RLM: Wayne, all three of your books— The Door Within, Rise of the Wyrm Lord, and The Final Storm—are beautiful, truly an author’s dream: great covers, wonderful paper quality, unique font colors. How did all that come about, for a publisher like Tommy Nelson (now Thomas Nelson) to invest so much into a first-time novelist?

WTB: Thank you. I’ll pass that along to Tommy Nelson’s design team—they are most incredible at what they do. As for how the amazing hardcover, dustjacket, design, colored inks, watermarks, etc—that total package—came about, I can only say it’s a God thing. I mean who wants to risk that kind of production money on a no name, never-been-published middle school teacher turned author?

I was shocked when I realized Tommy Nelson (TN) wanted to publish all three books in hardcover. I figured they’d give me a test drive in paperback first. But when I first set eyes on the cover of The Door Within, I literally almost fell out of my chair. Everything about it said, “This is a spooky-cool book that you don’t want to miss!”

There was one person at TN who might be more responsible for that than anyone else. Dee Ann Grand, then the vice president, liked the concept of The Door Within from the start. In fact, she was the one who signed me with Nelson at the CBA convention in Atlanta 2004. Dee Ann really wanted the books to have a WOW Factor. She wanted The Door Within to go toe-to-toe with the big hitters of Young Adult fantasy.

All I can say is, I’m grateful.

RLM: Since youre fairly new to the fiction writing community, who did you look to earlier as your first readers, your sounding board, your critiquers?

WTB: My first readers/critics were my students. Seriously, from the time The Door Within was just a 17 page short story all the way through the first manuscript and the edited copy, my students—kids from Arundel Middle, West Middle, Oklahoma Road Middle, Sykesville Middle, Mount View Middle, and Folly Quarter Middle—were my most faithful readers. They even helped me win some arguments with my professional editors. “Wayne, we’d like to cut this scene.” “Oh, no,” I’d say. “My students just loved that part. We can’t cut it.” LOL

RLM: What all have you done to promote your books and what plans do you have in the works?

WTB: Wow, that’s a loaded question. I hope you have a couple days to read the answer. Feel free to edit this down.

On my own, I’ve waged promotional guerilla warfare! Here are some of my regular marketing strategies:

  • I go out and meet my intended audience. I write YA titles, so I visit schools as much as I can. Teachers love to have writers come in. I try to add some educational element to the presentation—the importance of outlining, suspense techniques, editing struggles, etc. That way, the teachers have something that supports them, and you get free book exposure. Many times, you’ll get paid for your presentation, so that works. I’m convinced that there is no better way to promote Young Adult titles than going out to their schools and putting on a cool show.
  • Three things I try to remember about school visits, big signings, wherever you go to meet people: 1. Give away free stuff. 2. Bring Books to sell or better yet, arrange with a local bookseller to have books there for folks to buy. Best to get the books in front of the people when they are most stoked to buy. And 3. Always get emails and contact info. Start a cool mailing list. Send out sneak previews of future books, custom artwork, etc.
  • Blogging of course. But be personal. Go to other people’s blogs, get involved. Never just show up to say buy my book, or you’ll come off like a 40 gallon can of SPAM.
  • I do custom digital artwork for my books. I use these to promote the books, build interest, etc. I use a program called Bryce 3D by Daz Studios with which even average artists can create breathtaking images.
  • Make an iMovie of yourself in author mode, talking about your book. Spice it up with FX and Drama if you can. Try to make it like a movie trailer. Show this at signings. Use it to get interviews with local press outlets.
  • Look for an angle in your journey to publishing. What’s newsworthy about what you’ve done? Pitch that to major newspapers in your area. They’re always looking for stories. I’m a middle school teacher, so I played that angle and did probably about 20 interviews.
  • Drive-by Signings is one of my favorite techniques. I learned this from a good friend, mystery writer JA Konrath. The way it works is this: Begin with your local bookstores. Whether they carry your stock or not is irrelevant, but it does affect your approach.
  • If they do carry your books, walk in, gather up your books, ask to see a manager, meet, greet, and offer to sign them. They almost always say yes. Signed books sell better. Meet and be kind to as many store employees as possible. People who like you will hand sell you for years.

    If they do not carry your books, go anyway, but bring books to give away (ARC’s, discounted author copies). Find out who in the store likes your genre. Give them a signed copy.

    Don’t try to give store employees a long summary of your books. Just give them a one-two sentence teaser that contains the most HOOKING detail related to your work. I ask, “What if you discovered the cure to Cancer, but no one would believe you?” or “Have you ever felt like you’re being watched?”

    Remember a tagline to tell store employees who your books are most like. They may not remember your plot, but they will recommend your title to readers of similar genre. I say, “The Door Within has the dragon-riding action of Eragon with the heart and soul of the Chronicles of Narnia.” Easy to remember.

    Those are some of the techniques I’ve used.

    RLM: Which do you enjoy most, creating the stories or the art to go with them?

    WTB: I love the initial stages of creating the stories—the generation stage where I get the kernel idea and begin to outline. I love creating the HOOK, you know, the intriguing angle of the story that grabs you and makes you want to read. From that point on, the fleshing out of the manuscript can be exceedingly hard work. My life is crazy busy right now—and would be without a novel due in a few months. I’ve found it daunting to have to hit the keyboard every night, night after night. It’s work, but it’s worth it.

    The art is more of a hobby, but it is totally therapeutic. I can get lost in an image for days. Very satisfying to see the final rendering.

    RLM: When you first imagined these stories, what triggered them? A dream, the idea of your protagonist, another book? What started the ball rolling?

    WTB: Actually it was a combination of my students bugging me to write a short story and an experience I had when I’d just become a Christian. The 6th graders at Arundel Middle challenged me to write, but I still needed…a plot. God delivered that for me. I had only been a Christian for a few months when I felt compelled to share my faith with some people who are very dear to me. I recounted my understanding of Christianity and God’s promises—spending the better part of an hour sharing with them. Their reaction crushed me. They laughed—a let’s-humor-him kind of laugh. I couldn’t believe it. So later, when I needed a plot, I decided on a protagonist who discovers something of unimaginable importance, and yet no one seems willing to believe it’s real.

    RLM: In my opinion, you do one of the best jobs of showing deeper spiritual truths. This is not "just" a conversion story. Did you set out with something specific about the spiritual in mind?

    WTB: Thank you for saying that. From the beginning, I had certain themes in mind: the nature of faith, the reality of a spiritual world, the real King of Heaven always with us, and sacrifice. And, maybe because The Door Within was my first book, I felt a need to pour my own Christian experience into it. I’m a lot like Aidan—his battles with doubts and skepticism have been my battles. And one element that I’ve always believed about a Christian’s journey: it IS an adventure!

    And so, yes, I really did have spiritual truths that I wanted to communicate, but so many others just materialized as the books unfolded. And also, I was very mindful of the fact that I wanted The Door Within books to be something that could be enjoyed by anyone—not just Christians. There are spiritual truths there, but I tried not to beat anyone over the head with them. I hope nonChristians who read The Door Within books enjoy the ride. But while the wind whistles by and the goosebumps clamber up their arms, I hope they will stop and ask the big questions of life: Why am I here? Do I have a purpose? What happens when we die? And is there anyone out there who really knows me, and yet…still loves me anyway?

    RLM: I love the "never alone" reminders throughout the book. Was that something you specifically wanted to include—a sort of password between members of a group?

    WTB: “Never alone!” developed very organically as the story grew. It became he battle cry of the faithful of Alleble, as well as, one of the overriding themes. It means a lot to me because living life is hard…grievously hard if I feel like I’m just on my own. I need God to be my anchor, or I know I’ll drift far away.

    RLM: Why did you write a fantasy instead of a contemporary story about middle school kids? I mean, you obviously know them well.

    WTB: Fantasy is absolutely my passion. I’ve always loved tales of knights and dragons, exotic settings, and great feats of valor! And in traditional fantasy, I find the sort of world I’d like to live in. Honor and kindness are revered. Simple lives of tending gardens, working with your hands, and gathering around a table with friends at a pub—I long for such things. I mean, sure, running into a pesky dragon while taking out the trash would be a little inconvenient, but still…

    RLM: Who’s your favorite character in the trilogy?

    WTB: Ouch, that’s kind of like being asked which of my four children do I like the most. Impossible to answer with certainty. I love Aidan, Antoinette, and Robby for many reasons, but I could not honestly say one of them is the favorite. The character who was the most fun to write was Captain Valithor. It was ridiculously fun to come up with all the “beef-witted canker blossom” type insults for CV to hurl at his trainees. I always envisioned him to be a sort of wise-old-wizard crossed with a tough-as-nails drill sergeant…and, a teddybear. LOL

    RLM: How does becoming a published author compare to your expectations of the job? Is it more fun, more work, more fulfilling, more demanding? And are you contracted to write more fantasy?

    WTB: Being a published author is one hundred times more demanding than I ever believed it could be. Just meeting the deadlines nearly killed me. I always thought authors would have about a year to produce each manuscript. Ha! You have to remember that The Door Within took me 13 years to write. But Wyrm Lord and Final Storm needed to be written in about 5 months each! YIPE! Being a husband, being a father of four young children, teaching 6th grade reading full time, and writing novels is a ton of work. It’s good work. Actually, it’s fantastic, wonderful, meaningful work…and I am thankful for ALL of it.

    My next book is a distant cousin of fantasy. Isle of Swords (Summer 2007) is a high seas pirate adventure. Readers will enjoy some very fantastic elements, but it is not fantasy in the traditional sense. After Isle of Swords and a potential sequel, I will return to fantasy. I have had an epic plot boiling away on my mind for a couple of years. I’ve already begun the outline, and several interesting fantasy races have introduced themselves to me. I can’t wait to dive into that wholeheartedly.

    RLM:Wayne, thank you so much for your time. Great interview. I hope you’ll be available later in the day to answer comments and questions as well.

    Take time to visit other participants in the tour and see what they are saying about The Door Within: Jim Black Jackie Castle Valerie Comer Karri Compton Frank Creed CSFF Blog Tour Gene Curtis Chris Deanne Janey DeMeo Tessa Edwards April Erwin Linda Gilmore Beth Goddard Marcus Goodyear Todd Michael Greene Leathel Grody Karen Hancock Katie Hart Sherrie Hibbs Sharon Hinck Joleen Howell Kait Karen K. D. Kragen Tina Kulesa Lost Genre Guild Kevin Lucia and The Bookshelf Reviews 2.0 - The Compendium Rachel Marks Shannon McNear Rebecca LuElla Miller Caleb Newell Eve Nielsen John Otte Robin Parrish Cheryl Russel Hannah Sandvig Mirtika Schultz James Somers Stuart Stockton Steve Trower Speculative Faith Daniel I. Weaver

     
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    Comments
      Page: 1 of 1
      • Monday, January 22. 2007 wayne thomas batson wrote:
        Becky, thanks again for the marvelous interview. I will certainly be around to answer questions and comment throughout the tour. Very kind of you to invite me aboard the CSFF Tour.

        Never Alone!
        -wTb
        Reply to this
      • Monday, January 22. 2007 Sharon Hinck wrote:
        THANK YOU for saying that being a published author is one hundred times harder than you ever expected. I agree. I know it's GOOD for me to be always aware of my total dependence on Christ, but WOW, some days I feel like saying, "I got the message already!"

        It helps to hear from some one else slogging through the same marshy trails.
        Reply to this
      • Monday, January 22. 2007 Mirtika wrote:
        Hey, TW! Thanks for coming by and giving an interview. But Becky makes it cozy, right? :)

        Mir
        Reply to this
      • Monday, January 22. 2007 wayne thomas batson wrote:
        Mir, sure is cozy 'round here! lol

        And Sharon, thanks for replying that you feel the same way. I was wondering if maybe others would say, "What, you think it's hard?" LOL

        These last three years have been among the most arduous of my entire life. I realize, I'm not talking about life and death struggle, but it is hard work, time-consuming work, and emotions get all tangled up in it somehow--that just takes it all to the next level. God is faithful--no doubt--but, right about now, I could use an extra helping of that peace that surpasses understanding.
        Reply to this
        1. Tuesday, January 23. 2007 Rebecca LuElla Miller wrote:

          Wayne and Sharon, thanks for stopping by.

          Wayne, I never asked you how you do it all. I taught middle school for years (7th and 8th grade) and I know how time-consuming it is. How much time would you say you put into promoting your books? I mean, the list of things you talked about is great, but do you have people helping you? Well, not sign books ... I was thinking about your movie trailer (great idea!) and setting up your school visits.

          Becky
          Reply to this

      • Tuesday, January 23. 2007 pixy wrote:
        Another awesome interview! Great job, Becky and Wayne. :)
        Reply to this

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